Afterlife Ink

For this project, I developed a full brand identity for a concept tattoo studio based in Omaha, Nebraska, called Afterlife Ink. Inspired by the name, I designed an illustrated Grim Reaper logo paired with a gothic-style typeface to establish a bold, thematic look. The visual palette features neutral, dark tones accented with deep red to reinforce the studio’s personality. To bring the brand to life, I created several mockups, including business cards, tattoo balm packaging, a crewneck design, and exterior signage.