Lake Superior Dance Collective

Inspired by the calm beauty of Lake Superior, this branding project uses a light blue palette and minimalist design to create a welcoming, modern identity. The logo—featuring a dancer poised above stylized water—reflects the collective’s namesake and sense of movement. Deliverables included a website mockup for class registration, a branded welcome bag, and a business card. Developing polished mockups and studying contemporary design trends strengthened my interest in branding and deepened my understanding of how visual identity shapes audience perception.